Vista Outdoor

  • Scotts Valley, CA, USA
May 23, 2022
Vista Outdoor Hyde Park, UT, USA
**Job Description** **General Purpose** The Product Line Manager leads the business strategy development and execution for the specified product category, including facilitation of cross-functional relationships and decisions along the product lifecycle for all existing and new product initiatives' The PLM must possess a proven analytical capability, strong, persuasive communication skills (written & verbal) and ability to develop ideas independently and thrive in a fast-paced environment. The PLM should hold a deep understanding of the market and channel needs as well as the competitive landscape. The PLM will translate consumer needs into features, pricing models, and merchandising opportunities to deliver an unparalleled customer experience. **Principal Duties and Responsibilities** Leads in the following areas: + **Consumer Insights** - Includes market research, interviewing and interviewing techniques, focus groups, demographic research, usability studies, and other...