The core function of the job is developing content strategies based on clients’ business objectives and customers’ or end users’ needs and desires and continue to translate that into the writing, planning, execution, and optimization of content on websites, apps, portals, and other digital experiences. These strategy experts must have the analytical abilities necessary to gather key business and user insights and apply their strategic planning skills to create a long-term vision for the content that’s generated. Responsibilities Content requirements and create content strategy deliverables across a project life cycle, leading end-to-end. This can include conducting work in our “discovery” phase like content audits/gap analyses, to developing strategies that align Creating and maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans for clients. Develop lightweight, repeatable processes, workflows, and...
Apr 21, 2021
The core function of the job is developing content strategies based on clients’ business objectives and customers’ or end users’ needs and desires and continue to translate that into the writing, planning, execution, and optimization of content on websites, apps, portals, and other digital experiences. These strategy experts must have the analytical abilities necessary to gather key business and user insights and apply their strategic planning skills to create a long-term vision for the content that’s generated. Responsibilities Content requirements and create content strategy deliverables across a project life cycle, leading end-to-end. This can include conducting work in our “discovery” phase like content audits/gap analyses, to developing strategies that align Creating and maintaining editorial calendars, content playbooks, voice/tone guides, taxonomies, metadata frameworks, and content migration plans for clients. Develop lightweight, repeatable processes, workflows, and...
As a Senior Digital Media Manager, you will focus on strategic media planning and management across paid media. This will be a role focused on Display and Social, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. Responsibilities: Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms Be your clients primary contact for display, responsible for building client-facing materials, presenting, and following through Be the programmatic and social expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals Build training materials and best practice documentation Oversee the work of multiple specialists, train technical knowledge,...
Apr 21, 2021
As a Senior Digital Media Manager, you will focus on strategic media planning and management across paid media. This will be a role focused on Display and Social, but also exposed to mobile DSP, video DSP, direct publisher, and Connected TV buying. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying, in the context of a multi-channel data-driven approach. Responsibilities: Oversee the platform strategy, execution, performance and reporting of the media campaign across all buying platforms Be your clients primary contact for display, responsible for building client-facing materials, presenting, and following through Be the programmatic and social expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals Build training materials and best practice documentation Oversee the work of multiple specialists, train technical knowledge,...
Must be authorized to work in the US without sponsorship now or in the future. Many locations and remote work considered. The Senior TMP is an integral part of a team focused on increasing efficiencies, decreasing turnaround times, process enhancements and enforcement, and process documentation. The Senior TPM is responsible for facilitating cross-departmental workflow as it relates to Content Management System implementations, data management, custom integrations, and other incoming requests. The successful candidate for this role will be able to display excellent verbal and written communications, proficient project management capabilities, and an aptitude for working with a team of experts to break down complicated technical objectives into simpler tasks. Key Responsibilities End to end project management Work with Adobe Experience Manager Contribute to creation of the Statement of Work (SOW), define project scope including SOW document and baseline plan. Responsible for...
Apr 21, 2021
Must be authorized to work in the US without sponsorship now or in the future. Many locations and remote work considered. The Senior TMP is an integral part of a team focused on increasing efficiencies, decreasing turnaround times, process enhancements and enforcement, and process documentation. The Senior TPM is responsible for facilitating cross-departmental workflow as it relates to Content Management System implementations, data management, custom integrations, and other incoming requests. The successful candidate for this role will be able to display excellent verbal and written communications, proficient project management capabilities, and an aptitude for working with a team of experts to break down complicated technical objectives into simpler tasks. Key Responsibilities End to end project management Work with Adobe Experience Manager Contribute to creation of the Statement of Work (SOW), define project scope including SOW document and baseline plan. Responsible for...
We are looking for a senior content writer with the ability to concept, write and occasionally edit content, including website copy, thought leadership pieces, articles/blog posts, and more. The candidate should be able to tell a cohesive, engaging story from start to finish and make it their mission to find human relevance in all things. Someone who can write copy for large-scale websites or white paper with as much dexterity as a blog post – across any industry. The candidate should produce bold, strategic, persuasive messages in all executions for agency clients. Responsibilities: Remarkable leadership in bringing to life the concept and execution of groundbreaking solutions for content marketing initiatives A keen understanding of the needs, motivations, and aspirations of client audiences to speak to them in the most effective, compelling, engaging way possible A masterful ability to leverage and optimize relevant resources (including occasional desktop research) to ensure...
Apr 21, 2021
We are looking for a senior content writer with the ability to concept, write and occasionally edit content, including website copy, thought leadership pieces, articles/blog posts, and more. The candidate should be able to tell a cohesive, engaging story from start to finish and make it their mission to find human relevance in all things. Someone who can write copy for large-scale websites or white paper with as much dexterity as a blog post – across any industry. The candidate should produce bold, strategic, persuasive messages in all executions for agency clients. Responsibilities: Remarkable leadership in bringing to life the concept and execution of groundbreaking solutions for content marketing initiatives A keen understanding of the needs, motivations, and aspirations of client audiences to speak to them in the most effective, compelling, engaging way possible A masterful ability to leverage and optimize relevant resources (including occasional desktop research) to ensure...
Open to remote applicants across the U.S. As a Senior Digital Media Manager within Merkles New Stream Media capability, you will be an expert of onsite monetization strategy for one of our Retail Media Network clients. You will use your background in eRetail, shopper marketing, and/or CPG, to consult with our client, vendors, suppliers, and CPGs to develop a full media journey both onsite and offsite. You will own client communication and training resulting in the continued development of onsite monetization to meet our clients goals. Responsibilities: Work with our client to implement best practices and standard operating procedures for a Retail Media Network Identify and recommend strategies, innovations, and opportunities for onsite monetization in the grocery space Continually learn about the latest trends in eRetail and shopper marketing Build training materials and best practice documentation Coordinate assets and tags with vendors to ensure campaigns are delivering...
Apr 21, 2021
Open to remote applicants across the U.S. As a Senior Digital Media Manager within Merkles New Stream Media capability, you will be an expert of onsite monetization strategy for one of our Retail Media Network clients. You will use your background in eRetail, shopper marketing, and/or CPG, to consult with our client, vendors, suppliers, and CPGs to develop a full media journey both onsite and offsite. You will own client communication and training resulting in the continued development of onsite monetization to meet our clients goals. Responsibilities: Work with our client to implement best practices and standard operating procedures for a Retail Media Network Identify and recommend strategies, innovations, and opportunities for onsite monetization in the grocery space Continually learn about the latest trends in eRetail and shopper marketing Build training materials and best practice documentation Coordinate assets and tags with vendors to ensure campaigns are delivering...
Manage the platform strategy, execution, performance, and reporting of digital media campaigns across all buying platforms Be the programmatic and paid social expert for your client on campaign pacing, performance, and optimization Provide recommendations and insights into the best strategies and tactics to achieve your clients goals Build training materials and best practice documentation Leverage first and third party data for targeting and insights Oversee the work of more junior team members, train technical knowledge and manage workflow Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs Work with the data teams to provide analytical insights to your client You will report to the Senior Manager or Director Qualifications: 2+ years experience working in the digital media buying and planning space with focus a on programmatic execution Have in-platform execution experience pulling the levers in DSPs (Facebook, Twitter, Google Ads, DV360, TTD,...
Apr 21, 2021
Manage the platform strategy, execution, performance, and reporting of digital media campaigns across all buying platforms Be the programmatic and paid social expert for your client on campaign pacing, performance, and optimization Provide recommendations and insights into the best strategies and tactics to achieve your clients goals Build training materials and best practice documentation Leverage first and third party data for targeting and insights Oversee the work of more junior team members, train technical knowledge and manage workflow Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs Work with the data teams to provide analytical insights to your client You will report to the Senior Manager or Director Qualifications: 2+ years experience working in the digital media buying and planning space with focus a on programmatic execution Have in-platform execution experience pulling the levers in DSPs (Facebook, Twitter, Google Ads, DV360, TTD,...
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or...
Apr 21, 2021
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or...
Enterprise Architect, Merkle Digital Experience Be the trusted advisor on the ground for client leadership and stakeholders regarding digital experience technological maturity. A senior technology leader who can gain the trust of our client’s technology and business leaders. Help our clients with both short- and long-term solutions that will help drive our client’s digital agenda. Responsibilities Represent Merkle as the Enterprise Architect directing and leading the solution strategy, architecture and implementation for global client engagements across multiple platforms including but not limited Adobe Extensive experience digital marketing and delivery platforms Proven experience with architecture frameworks such as API, SOA, and TOGAF and experiences in web services and microservices architecture Experience communicating across client teams and senior leadership Ability to intake client business vision and translate to technical solution and architecture requirements....
Apr 21, 2021
Enterprise Architect, Merkle Digital Experience Be the trusted advisor on the ground for client leadership and stakeholders regarding digital experience technological maturity. A senior technology leader who can gain the trust of our client’s technology and business leaders. Help our clients with both short- and long-term solutions that will help drive our client’s digital agenda. Responsibilities Represent Merkle as the Enterprise Architect directing and leading the solution strategy, architecture and implementation for global client engagements across multiple platforms including but not limited Adobe Extensive experience digital marketing and delivery platforms Proven experience with architecture frameworks such as API, SOA, and TOGAF and experiences in web services and microservices architecture Experience communicating across client teams and senior leadership Ability to intake client business vision and translate to technical solution and architecture requirements....
We are currently seeking a Business Analyst to join our Digital Experience team. This position will collaborate closely with our Technical Project Manager as well as Solution Architects. Note that this is a client-facing role to elicit functional and technical requirements. Experience working with geographically dispersed teams and UAT planning / execution is required. Responsibilities: Act as a Subject Matter Expert on CMS project implementations, answering questions from within the team as well as other team members Work closely with the Solution Architect to refine requirements and break them down into meaningful chunks of work that can be handed over for development and testing Work with client Product Owner and team members to groom and refine features so that they are complete and concise Participate in Agile ceremonies and, if requested, facilitate these meetings Help with User Acceptance Testing (UAT) Maintain system documentation for the duration of assigned project(s)...
Apr 21, 2021
We are currently seeking a Business Analyst to join our Digital Experience team. This position will collaborate closely with our Technical Project Manager as well as Solution Architects. Note that this is a client-facing role to elicit functional and technical requirements. Experience working with geographically dispersed teams and UAT planning / execution is required. Responsibilities: Act as a Subject Matter Expert on CMS project implementations, answering questions from within the team as well as other team members Work closely with the Solution Architect to refine requirements and break them down into meaningful chunks of work that can be handed over for development and testing Work with client Product Owner and team members to groom and refine features so that they are complete and concise Participate in Agile ceremonies and, if requested, facilitate these meetings Help with User Acceptance Testing (UAT) Maintain system documentation for the duration of assigned project(s)...
The Senior Digital Media Director role requires experience managing complex eRetail campaigns. In this role, you will be the go-to Retail Media Network expert, leading strategic management of eRetail campaigns; acting as the central hub of collaboration across several departments/resources including senior level colleagues at Merkle and senior level business leaders at your client, while meeting client objectives. You will contribute to Merkle product and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Media VP. Location is flexible - opportunity to work remotely. Responsibilities: Contribute to the development and execution of market strategies for eRetail channels, including developing strategic roadmaps, test plans, and risk/benefit analysis; and analyzing results and developing insights. Translate objectives from...
Apr 21, 2021
The Senior Digital Media Director role requires experience managing complex eRetail campaigns. In this role, you will be the go-to Retail Media Network expert, leading strategic management of eRetail campaigns; acting as the central hub of collaboration across several departments/resources including senior level colleagues at Merkle and senior level business leaders at your client, while meeting client objectives. You will contribute to Merkle product and business strategy. This is a position ideally for someone with experience in the Retail Media Network, eRetail, and/or consumer packaged goods segment. You will lead a team of direct reports and report into a Media VP. Location is flexible - opportunity to work remotely. Responsibilities: Contribute to the development and execution of market strategies for eRetail channels, including developing strategic roadmaps, test plans, and risk/benefit analysis; and analyzing results and developing insights. Translate objectives from...
The AEM Architect role will be responsible for taking AEM platform implementations projects through the entire life cycle. You will work as the technical lead and will be directly involved in the design, development, and testing of multiple AEM sites. This position will also document and support the sites and extensions throughout the production life cycle. The position will include both working with project teams in an Agile environment and self-directed activities. The position’s responsibilities require independent analysis, communication, and problem solving. Work is performed with little supervision and requires initiative, organization, and judgment. Essential Functions: Designs and implements Adobe Experience Manager solutions Performs role of subject matter expert for Adobe Experience Manager Quickly learns and designs integrations with various marketing technologies Communicates both to non-technical clients and technical development teams Understanding of cross-browser...
Apr 21, 2021
The AEM Architect role will be responsible for taking AEM platform implementations projects through the entire life cycle. You will work as the technical lead and will be directly involved in the design, development, and testing of multiple AEM sites. This position will also document and support the sites and extensions throughout the production life cycle. The position will include both working with project teams in an Agile environment and self-directed activities. The position’s responsibilities require independent analysis, communication, and problem solving. Work is performed with little supervision and requires initiative, organization, and judgment. Essential Functions: Designs and implements Adobe Experience Manager solutions Performs role of subject matter expert for Adobe Experience Manager Quickly learns and designs integrations with various marketing technologies Communicates both to non-technical clients and technical development teams Understanding of cross-browser...
We’re currently seeking a strategic and creative-minded copywriter to join our cross-disciplinary group of content creators, designers, researchers and strategists in defining and delivering world-class digital experiences for our B2B and B2C clients. Responsibilities: Write clear, concise copy for both traditional and digital channels Write copy for projects that include multiple customer touchpoints Tailor copy based on consumer, market, or product research Consistently meet brand editorial and tone and voice standards Understand the needs of readers and create copy to meet them Research topics while analyzing the credibility of sources Juggle ongoing projects across multiple brands at once Participate in peer review processes Support copy needs across the organization Provide copy POV when working in cross-functional groups Qualifications: 2+ years agency copywriting experience B.S. or B.A. in writing, journalism, marketing, or related field Experience writing for multiple...
Apr 21, 2021
We’re currently seeking a strategic and creative-minded copywriter to join our cross-disciplinary group of content creators, designers, researchers and strategists in defining and delivering world-class digital experiences for our B2B and B2C clients. Responsibilities: Write clear, concise copy for both traditional and digital channels Write copy for projects that include multiple customer touchpoints Tailor copy based on consumer, market, or product research Consistently meet brand editorial and tone and voice standards Understand the needs of readers and create copy to meet them Research topics while analyzing the credibility of sources Juggle ongoing projects across multiple brands at once Participate in peer review processes Support copy needs across the organization Provide copy POV when working in cross-functional groups Qualifications: 2+ years agency copywriting experience B.S. or B.A. in writing, journalism, marketing, or related field Experience writing for multiple...
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or...
Apr 21, 2021
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined the Dentsu Aegis Network. For more information, contact Merkle at 1-877-9-Merkle or...
