Product Marketing as a profession is taking more and more of a front-and-center role in tech companies in Utah, especially SaaS companies.
According to drift, "Product Marketers are focused on understanding and marketing to customers and positioning their company to sell to potential customers.
"They drive demand and usage of products, which usually includes writing positioning and messaging, launching new products and features, and enabling marketing, sales, and customer success teams to be successful. For example, at Drift, our product marketers are integral to building the narratives that map to our integrated marketing campaigns.
"Product marketing sits at the intersection of product strategy, sales, customer success, and marketing. While this demonstrates the huge impact product marketing can have, it does make defining product marketing a bit more challenging (especially when you start comparing product marketing vs. product management)."
Learn more about product marketing roles and apply for challenging openings here in Utah or with companies hiring remote employees in Utah!